UK Mainland: 0208 737 3777       Email:

About Us

We are a family-run and independently operated company with more than 20 years experience in custom branded apparel & promotional merchandise in Europe.

Our unprecedented customer service has been the driving force in our immediate and wider community coming back to us again and again from all across the UK and Europe.
Blue Lagoon

Great adopters of the most innovative garment decoration processes.

Enabling us to meet tight deadlines, without compromising on quality. Whether you're a one time purchaser or a large organisation seeking a managed contract, no custom order is too small or too large for an express turnaround for nationwide coverage.

Your one stop for all your promotional, workwear and uniform merchandise.

Yes, thats right not only are we specialists in embroidery, but offer a complete in-house printing service, ranging from DTG, Screen Printing and Wide Format Printing.


Dedicated Account Management

From the designing stages through to the production stage. Each individual/business account has their own account managed by our senior management team, tailored to your business or promotional requirements.
Unprecedented Customer Service

We are there with you every step of the way. So don't be surprised if we call up to check in on you after your order is complete.
High-Quality Product Offerings

We do not compromise on quality over the price trade-off. With the UK's current business environment, it is even more crucial to have quality products which best displays your brand image.


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From 1995 to the Present Day

For more than 20 years, our founder, Shivers Grewal began working for the European division of Winterland Productions, whose customers included the likes of Planet Hollywood, BBC Licensing (Mr Bean, Wallace & Gromit), Harley Davidson UK, we supplied, printed and sold merchandise at various musical venues here in the UK and in mainland Europe for Luther Vandross, Tina Turner, Marilyn Manson, Meatloaf, The Corrs, U2, World Dance, Peter Andre, to name but a few. 

Since then we have grown from strength to strength offering a wide range of garment decoration solutions using either, screen printing, embroidery, heat pressed vinyl transfers and more. All these processes are completed in-house and we can work to all types of budgets and time constraints.


 At APE, it's straight forward - We put our clients first.

 Through our dedication and efforts in delivering a wide range of garment decoration services which bolsters our client's ownership and influence control of their brand image whilst being in such a competitive business environment. We provide the reassurance for a professional, complete fulfilment. 

 At APE, we lead the way forward of being established, accepted and self evidently true in what we do, through our embroidery, printing and wide format printing specialist services.


"To provide robust, innovative and forward-thinking garment decoration services with unprecedented customer service"


Our mission statement is our declaration of what we do - day in and day out, which defines how we work and every team member contributes to ensuring that your custom branded apparel vision become your reality. 

We offer a vast range of services, spreading across our three strategic business units in our embroidery services, printing services and wide format printing. 

The strategic business activities we have invested in are tailored to suit various objectives from offering a complete promotional printing, corporate uniforms, workwear garments.


We stand by having the responsibility and duty to our stakeholders, for both short and long term clients alike for our honest and transparent opinion as we thoroughly research your specific needs. 

Since we provide specialist embroidery services and provide a wide range of printing services that successfully complements your branding requirements. 

 We have a dedicated passion to make your brand count and provide that competitive advantage to best convey your brand image. 

As significant proponents, we fully support and endorse organic and eco-friendly processes and materials. 

 Forward Thinking 
Provide innovative ideas that make the evolutional difference and  build a lasting, robust relationship in which best conveys your promotional or business needs.
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Better yet, see us in person!
 We love our customers, so feel free to book an appointment to see us in action, in our in-house printing and embroidery production facilties. 

 Axiom Printing & Embroidery (APE).
UK Mainland: +44 (0) 20 8737 3777
Europe: +44 (0) 7712829200
 By Appointment